KEY RESPONSIBILITIES OF JOB
The Construction Product Line Managers primary responsibilities include the following:
- Evaluate current product development pipeline and further refine the CCE road map.
- Lead business case development by establishing end user needs and market acceptance.
- Establish requirements documents for new products (specifications, components, features, etc.).
- Collaborate with the Finance Department to establish pricing models, programs, and financial measurements for new products.
- Support technical teams in development of owners manuals and other end user collateral.
- Gather voice of customer and act as the voice of customer during product development.
- Develop the market research strategy.
- Develop strategies for increasing market share and maximizing sales.
- Assist the Sales Department with identifying market opportunities and program strategy development.
- Participate in corporate trade shows to promote company products and increase brand awareness.
- Develop and deliver product presentations at trade shows and corporate events.
- Support marketing and product launch activities as needed.
- Create internal and external training materials as needed.
- Provide product competitive analysis on all aspects of the business (strategy, pricing, programming, etc.).
- Monitor product line(s) business performance.
- Develop and maintain the product pricing and option configurations strategy.
- Prepare monthly, quarterly, and annual reports as needed.
- Other duties as assigned in support of overall company objectives.
EDUCATIONAL AND PHYSICAL REQUIREMENTS
- Bachelors Degree plus 3-5 years of related business experience in the construction equipment industry.
- 1-3 years of experience in product development, engineering, or product marketing.
- Advanced capability with various software packages, particularly Microsoft Excel, Word, and PowerPoint.
- Ability to independently plan and prioritize multiple projects with attention to detail and work collaboratively across functional areas.
- Approximately 20-30% travel required.
- Ability to build relationships and skillful in collaborating between interdepartmental personnel.
- Strong interpersonal, written, and verbal communication.
- Proficient with collection, analysis, and presentation of results in a concise, actionable format.
- Ability to manage business processes and troubleshoot issues that may arise.
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